Is Your Event Mobile Savvy? If Not, It’s Time to Connect With Your Audience!
Most mobile phones in America will be smartphones by the end of 2012. It’s hard to imagine walking down a busy street today and not seeing pedestrians scurrying around on their …Continue reading
Social Media Dominates London 2012, Launches a New Olympic Era
The 2012 Summer Games, hosted by the good people of London, has already been dubbed the “First Social Media Games.” As we start the second week of the XXX Olympiad, …Continue reading
The New Consumer: Hyper-Connected, Tech Savvy & Ready to Dish and Tell
As the new year begins, brands are beginning to see a new trend in consumers – they want to dish out personal information to receive an incentive for a better …Continue reading
Social and Mobile Integration, A Valuable Part Of Cross-Channel Commerce Paradigm: Convergent Commerce Series, Part III
This article is part one of a three part series. To view part one, visit Cross-Channel Plan for Mobile Engagement, to view part two, please visit The Optimized Mobile Experience. …Continue reading
The Next Wave of Mobile Retail? Local Merchant Loyalty Programs
Everyone likes to get a discount. And every merchant wants customers in their store. No wonder, then, the success of deal-oriented apps in the mobile sector, as perhaps best popularized …Continue reading
