Location-Based Marketing: Making Shopping More Bearable, One Store at a Time
I am not a big mall shopper. I don’t like the crowds, the mobs of half-naked pre-teens or the shrieking small children running amok. I do, however, no matter how …Continue reading
How to Own the Customer Experience in the Store by Engaging with Shoppers through Your Branded App
The need for retailers to develop a rich, unique mobile shopping experience through a branded mobile optimized website and rich app enabling consumers to easily and conveniently search, browse and …Continue reading
Retailers’ Top Mobile Payment Questions
Technology research firm Gartner predicted a large jump in mobile payment users from 2010 to 2011, from 38 million to 141 million. Even so, Gartner researchers believe mobile payments may …Continue reading
Imagine Being Where Your Customers Are All Day, Everyday
Introducing Digby Localpoint™ Digby Localpoint is a new revolutionary mobile platform that helps brands achieve their strategic multi-channel goals – to drive store traffic, engage with consumers in the store, …Continue reading
Your App is a Wallflower
Shortly after I joined Digby, I went through the top 100 retailers (by revenue) and downloaded every iPhone app I could get my hands on (incidentally, 54 of the 100 …Continue reading
