Location-Based Marketing: Making Shopping More Bearable, One Store at a Time
I am not a big mall shopper. I don’t like the crowds, the mobs of half-naked pre-teens or the shrieking small children running amok. I do, however, no matter how …Continue reading
U Co-Op Exec: Launching a Mobile Marketing Strategy to Support Our Fans
For the University Co-op to be able to peer into the future of mobile commerce, we only need to look back to January 2010. While Longhorn fans would care to …Continue reading
Price-Comparison Shopping: A New Solution to an Age-Old Problem
There have been a number of articles recently addressing the topic of “showrooming”— consumers coming into retail stores to see/touch/try a product and then buy it cheaper online from their …Continue reading
Location and Mobile in “Real Time”
The mobile device is such a personal communication medium that device users have a higher bar for how personalized mobile marketing is. They lose patience quickly when an offer misses …Continue reading
How to Own the Customer Experience in the Store by Engaging with Shoppers through Your Branded App
The need for retailers to develop a rich, unique mobile shopping experience through a branded mobile optimized website and rich app enabling consumers to easily and conveniently search, browse and …Continue reading
