Price-Comparison Shopping: A New Solution to an Age-Old Problem
There have been a number of articles recently addressing the topic of “showrooming”— consumers coming into retail stores to see/touch/try a product and then buy it cheaper online from their …Continue reading
Why Participating in the Conversation at SXSW is Critical for Brands
A few weeks back, I hosted a series of Digby events during SXSW Interactive and attended many of the sessions, parties and music. Since we are based in Austin, it’s …Continue reading
How to Own the Customer Experience in the Store by Engaging with Shoppers through Your Branded App
The need for retailers to develop a rich, unique mobile shopping experience through a branded mobile optimized website and rich app enabling consumers to easily and conveniently search, browse and …Continue reading
Retailers’ Top Mobile Payment Questions
Technology research firm Gartner predicted a large jump in mobile payment users from 2010 to 2011, from 38 million to 141 million. Even so, Gartner researchers believe mobile payments may …Continue reading
How to Execute an Effective Mobile Coupon Campaign to Drive In-Store Traffic
Mobile has created a significant, new opportunity for retail and brand marketers and the way they deliver coupons to consumers. As 50 percent of Americans grow to have a smartphone …Continue reading
