Want to make it personal? Just ask.
As a millennial myself, I can vouch for the fact that my generation is rather willing to hand over personal information. We have been voluntarily offering a wide range of …Continue reading
Four Content Marketing Lessons from “Oz, The Great and Powerful”
From the earliest days of e-commerce, the goal of the marketing wizard has been to deliver content that informs, engages, and converts shoppers. Mobile and location-based marketing have become a …Continue reading
Smartphones, Social Networks and the Demand for Real-Time Content
While browsing panels at upcoming SXSWi, I was particularly interested in Designing for Real Time Marketing by Tyler Travitz of GolinHarris. I couldn’t help but reach out right away and see if …Continue reading
Super Bowl XLVII Shines in the Dark: Social Media Scores as an Effective Marketing Tool
Here is a statistic that will blow you away: According to a study from the Mobile Marketing Association and Session M, during the Super Bowl, a whopping 91% of viewers …Continue reading
The Mobile Best of 2012
Best Omni-Channel Marketing Campaign “We have a couple of clients who use voice of the customer research to improve their products and services so I’ve been spending a lot of …Continue reading
