Mobile App Adoption is on the Rise, But Not All Retailers Have Caught Up
Last week, we announced the results of an analysis we conducted on mobile adoption in retail and hospitality based on STORES’ magazine Top 100 and Hot 100 retailer lists. The …Continue reading
Want to make it personal? Just ask.
As a millennial myself, I can vouch for the fact that my generation is rather willing to hand over personal information. We have been voluntarily offering a wide range of …Continue reading
Best Practices for Complying with California’s New Mobile Privacy Guidelines
Earlier this year, California’s attorney general released a privacy protection issue, outlining new guidelines to California’s mobile privacy policy. The release introduced a number of requirements that app creators must …Continue reading
SXSW Interactive 2013: Mobile First
Austin, Texas has just finished playing host to one of the most innovative and forward-thinking technology conferences in the world. South by Southwest Interactive Festival (SXSWi) is a five day conference …Continue reading
A Closer Look: Coca-Cola Freestyle Leverages Digby Localpoint for Location Marketing Campaign: Part 2
In our last blog, we introduced the Coca-Cola Freestyle Localpoint campaign for location marketing. The goals of the Localpoint pilots were to deliver rewards and high-value to consumer and Coke …Continue reading
