Price-Comparison Shopping: A New Solution to an Age-Old Problem
There have been a number of articles recently addressing the topic of “showrooming”— consumers coming into retail stores to see/touch/try a product and then buy it cheaper online from their …Continue reading
How to Own the Customer Experience in the Store by Engaging with Shoppers through Your Branded App
The need for retailers to develop a rich, unique mobile shopping experience through a branded mobile optimized website and rich app enabling consumers to easily and conveniently search, browse and …Continue reading
How to Execute an Effective Mobile Coupon Campaign to Drive In-Store Traffic
Mobile has created a significant, new opportunity for retail and brand marketers and the way they deliver coupons to consumers. As 50 percent of Americans grow to have a smartphone …Continue reading
Social and Mobile Integration, A Valuable Part Of Cross-Channel Commerce Paradigm: Convergent Commerce Series, Part III
This article is part one of a three part series. To view part one, visit Cross-Channel Plan for Mobile Engagement, to view part two, please visit The Optimized Mobile Experience. …Continue reading
An Interview with Dan Lowden, VP of Marketing at Digby, On What’s in Store for Mobile in 2012
We sat down with Dan Lowden, VP of Marketing at Digby, to see what his 2012 mobile predictions are and where brands need to focus their attentions in the new …Continue reading
