Location Analytics: A New Discipline Where the Digital and Physical Worlds Meet
For people tasked with deepening their brands’ understanding of the customer, perhaps no developing field holds more promise over the next decade than Location Analytics. Driven by the combination of …Continue reading
Mobile Customer Service: Getting to the Right Level of “Whelming”
Over the past decade, many businesses have become much more focused on customer satisfaction. This has been driven by recent insights into the economic power of loyalty (it costs a …Continue reading
Location and Mobile in “Real Time”
The mobile device is such a personal communication medium that device users have a higher bar for how personalized mobile marketing is. They lose patience quickly when an offer misses …Continue reading
Your App’s Location Awareness: Micro or Macro?
There is little disagreement among those involved with mobile at major retailers that making their apps location-aware represents a huge opportunity. Because mobile phones travel everywhere with their owners and …Continue reading
Your App is a Wallflower
Shortly after I joined Digby, I went through the top 100 retailers (by revenue) and downloaded every iPhone app I could get my hands on (incidentally, 54 of the 100 …Continue reading
