How Indoor-Location Marketing Can Improve The Customer Experience

How Indoor-Location Marketing Can Improve The Customer Experience

With the introduction of beacons, retailers and brands now have the ability to take their location-based marketing strategies from outdoor to indoor and everywhere in-between, connecting with shoppers through the …Continue reading »

How A Retailer’s Mobile App Could Be Its Best Friend

How A Retailer’s Mobile App Could Be Its Best Friend

Last weekend I went to a big box home goods store, lets call them Cot, Tub & Forever, armed with its mobile app and a few gift cards from the …Continue reading »

Why Retailers Should Consider Betting on Beacons

Why Retailers Should Consider Betting on Beacons

Over the past few months, there has been a lot of debate taking place around beacon technology. Of course, Apple ignited the discussion with the unveiling of iBeacon, which is …Continue reading »

iOS 7.1 Location Services Update Is Great News For Retailers

iOS 7.1 Location Services Update Is Great News For Retailers

Apple’s recent release of iOS 7.1, the first major update to iOS 7, featured a variety of improvements and updates. One of the best improvements in the update is the …Continue reading »

5 Best Practices for Driving Personalized Customer Service in your Retail Stores via Mobile Devices

5 Best Practices for Driving Personalized Customer Service in your Retail Stores via Mobile Devices

Smartphones and location-based services have redefined the term ‘customer service excellence’.  The term today translates into proactive personalized customer experience and treating ones customer with relevant real time data feeds …Continue reading »

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