Location and Mobile in “Real Time”
The mobile device is such a personal communication medium that device users have a higher bar for how personalized mobile marketing is. They lose patience quickly when an offer misses …Continue reading
Your App’s Location Awareness: Micro or Macro?
There is little disagreement among those involved with mobile at major retailers that making their apps location-aware represents a huge opportunity. Because mobile phones travel everywhere with their owners and …Continue reading
Why Participating in the Conversation at SXSW is Critical for Brands
A few weeks back, I hosted a series of Digby events during SXSW Interactive and attended many of the sessions, parties and music. Since we are based in Austin, it’s …Continue reading
How to Own the Customer Experience in the Store by Engaging with Shoppers through Your Branded App
The need for retailers to develop a rich, unique mobile shopping experience through a branded mobile optimized website and rich app enabling consumers to easily and conveniently search, browse and …Continue reading
Retailers’ Top Mobile Payment Questions
Technology research firm Gartner predicted a large jump in mobile payment users from 2010 to 2011, from 38 million to 141 million. Even so, Gartner researchers believe mobile payments may …Continue reading
