5 Best Practices for Driving Personalized Customer Service in your Retail Stores via Mobile Devices

5 Best Practices for Driving Personalized Customer Service in your Retail Stores via Mobile Devices

Smartphones and location-based services have redefined the term ‘customer service excellence’.  The term today translates into proactive personalized customer experience and treating ones customer with relevant real time data feeds …Continue reading »

Mobile Beyond Marketing

Mobile Beyond Marketing

One More Channel When television broadcasting was first introduced, the business model was based around the radio broadcasting model. Interestingly, the content was also based around the radio, with early …Continue reading »

The Key Mobile Marketing Metrics For Retailers

The Key Mobile Marketing Metrics For Retailers

Measurement and analysis are key ingredients to quantify the success of any mobile marketing campaign. You can create the best mobile application and market it strongly, but unless you measure …Continue reading »

Infographic Reflects Shoppers’ Concerns With In-Store Tracking

Infographic Reflects Shoppers’ Concerns With In-Store Tracking

A recent study by OpinionLab explored just how retail shoppers feel about new location and behavior tracking methods that have surged into the market. The study found key analytics that …Continue reading »

Engaging Customers 1-to-1 with Profiles

Engaging Customers 1-to-1 with Profiles

Mobile devices are the center of communication is today’s world and customers are demanding even higher standards when it comes to the mobile app messages they receive from brands. When …Continue reading »

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