Why Retailers Should Consider Betting on Beacons

Why Retailers Should Consider Betting on Beacons

Over the past few months, there has been a lot of debate taking place around beacon technology. Of course, Apple ignited the discussion with the unveiling of iBeacon, which is …Continue reading »

iOS 7.1 Location Services Update Is Great News For Retailers

iOS 7.1 Location Services Update Is Great News For Retailers

Apple’s recent release of iOS 7.1, the first major update to iOS 7, featured a variety of improvements and updates. One of the best improvements in the update is the …Continue reading »

5 Best Practices for Driving Personalized Customer Service in your Retail Stores via Mobile Devices

5 Best Practices for Driving Personalized Customer Service in your Retail Stores via Mobile Devices

Smartphones and location-based services have redefined the term ‘customer service excellence’.  The term today translates into proactive personalized customer experience and treating ones customer with relevant real time data feeds …Continue reading »

Mobile Beyond Marketing

Mobile Beyond Marketing

One More Channel When television broadcasting was first introduced, the business model was based around the radio broadcasting model. Interestingly, the content was also based around the radio, with early …Continue reading »

The Key Mobile Marketing Metrics For Retailers

The Key Mobile Marketing Metrics For Retailers

Measurement and analysis are key ingredients to quantify the success of any mobile marketing campaign. You can create the best mobile application and market it strongly, but unless you measure …Continue reading »

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