Cabela’s: Leveraging Localpoint® to Add Context and Relevance to the Shopping Experience
With mobile technology—the poster child for consumer electronics innovation—we’re doing old things in new ways. We’re taking fast pictures, but instead of with a camera, on our phones. We’re searching …Continue reading
Tapping into Transmedia Storytelling
The struggle is nothing new. Companies continue to fight for brand supremacy against competitors in their space. Many have turned to searching for new ways to enhance their cross-channel efforts …Continue reading
Utility: The Great In-App Experience
The other week, as Julie Ask from Forrester Research Inc. was speaking during our webinar with Cabela’s mobile marketing manager Gregory Hickman, I started thinking about her comments regarding an …Continue reading
4 Ways that Mobile Apps Can Launch You Above Your Competitors
Just a few years ago, retailers who had mobile-optimized websites were considered industry innovators. It’s amazing how much mobile technology grew in the past few years—especially for retailers. Mobile technology …Continue reading
Mobile App Adoption is on the Rise, But Not All Retailers Have Caught Up
Last week, we announced the results of an analysis we conducted on mobile adoption in retail and hospitality based on STORES’ magazine Top 100 and Hot 100 retailer lists. The …Continue reading
